2011年11月25日星期五

Jiang heng jie major changes in methodology of chinese clothing brands - LED Display Module

Business News Jiang heng jie major changes in methodology of chinese clothing brands - LED Display Module
Financial crisis, how the Chinese market will face the challenges and opportunities? Where is the opportunity of Chinese brands? Methodology to enhance the value of what? CHIC2009 the eve of the opening, interviewed in China Clothing Association Executive Vice President Mr. Jiang Hengjie.

China 30 years of reform and opening up of China, and the industry's implementation of brand strategy than a decade, the development of the Chinese garment industry has brought a lot of space, now China has emerged a large number of high-end brand, growing market adaptability, possession rates continue to increase,Cote d’Ivoire soccer jerseys, rising reputation.

Course, this process, the Chinese brand by the huge impact of foreign brands, especially international brands and luxury brands, to brand China a challenge, but also let us learn to approach the relevant brand operation. Can say, hand in hand in China, accompanied by Chinese and foreign brands to grow up.

Financial crisis, international brands, luxury brands and the rest of the world in China was also severely affected. Consumption down, to the original brand in China brings opportunities. Chinese brands not subject to significant influence, but also to some extent, improved the growth rate. This shows that any Chinese clothing brand, as long as the Chinese culture is rooted in the Chinese market, there is the development of the soil. After all, compared to international brands, we have a better understanding of Chinese culture, Chinese history and lifestyle on evolution of more insight, more familiar with the business flow is easier for our use.

In this case, the international second-tier brands and even third-line brand, is not more attention to the Chinese market, will further intensify efforts to develop the Chinese market, which we need further attention. But we must be clear that,New Zeland soccer jerseys, before entering the Chinese market to foreign brands well-known brands and luxury brands, their business methods and design so helpful to our development. However, the second-tier and even third-line brand although there is worth our study, but more importantly, their value is and our location, price and so on the same level of the market. If they enter a large area, we will face more direct competition within, coupled with Western culture, attractive to domestic consumers, we may have to face more challenges.

But we can not because of the challenges may come, and the reform and opening up to change the basic position and attitude. In contrast, we want to play to the best fundamentals, the objective conditions for it to do better, making various preparations.

Therefore, CHIC2009, even in the next few years,South Africa soccer jerseys, we should pay special attention brand's market performance with the line, which we can learn, where we should avoid, we must discover constantly sum up, in order to allow Chinese brands absorb nutrition, better development, even beyond them.

Another aspect, there is the brand may go to China Proxy The international line brand, which is a good way, can complement each other for common development.

But I always believe that both the well-known brand, or first-line brand in China, we have the advantage of possession of favorable factors. Competition can not be avoided, but more Cooperation Space.

Britain in September last year, out of the Bosideng open shop, this is the original brand to go out a model for the new year, Shanshan full cooperation with Itochu, expand the domestic market,Juventus jerseys, which is standing 500 shoulders, to observe the world, study in the world to participate in world competition.

Course this is only the beginning, the future is still a long way.

Brand value methodology Is the inevitable trend of world economic integration, what kind of ways to participate, and play the "World Manufacturing Processing Center" to the advantage of the full realization of a qualitative breakthrough?

I think that 30 years of inertia in the development of high-speed scale, the Chinese garment industry should start to change ways of thinking, the adjustment of product structure, in the realization of the market based on the effective supply of building brand value,Western Ham United jerseys, ultimately to bring the value of innovation practical benefits. The financial crisis has brought new opportunities for Chinese brands, we should make full use of the golden opportunity to adjust the broad industry, to vigorously promote and accelerate the adjustment of the Chinese garment industry to smoothly let the Chinese in 2020 into a great power from apparel clothing power. I think that now we have to respond positively to the State Council, "the textile industry restructuring and rejuvenation program," real good job with the layout of self-adjustment, change the mode of growth, brand value through innovation, and comprehensively enhance brand value.

In the context of the global financial crisis, we must look at the world, to rethink how the root of Chinese brands to the world market.

We are high quality suppliers, our products such as , for oversee buyer. To know more, please visits .

没有评论:

发表评论