Jinmailang drink strategic planning mistakes - China bulbs with - China oil vacuum

This is already the author to write about Jinmailang Beverages Analysis and Forecast of the second article of the. Drink as a caring nation, "angry youth", as the enthusiasm of a year defected Jianlibao The "sb", had been concerned about and research the national beverage enterprises. Recent years, many enterprises to enter the beverage industry, Daly, Jinmailang, Qingdao Beer, Yanjing and other related industries or businesses at least, in many aspects of his beverage will not be too unfamiliar. But as the Founder, Panzhihua Iron and Steel Group, 10 000 such enterprises were based entirely beverage industry with strangers. These companies are known to carry large amount of money Sharu beverage industry, beverage industry wants to become the new overlord, quick to declare "a few years to become the first category a few drinks." Of course,Werder Bremen jerseys, everyone knows the earth is basically the final outcome of these slogans. :) But a closer look, each company is different. I personally think that Daly will be the second Wahaha . Personal feeling Daly and Wahaha's marketing strategy, product line planning quite similar. Jinmailang are likely to be Master Kong The second third or unity. According to the current situation continues, on Jinmailang is the most unfavorable. Five of today's domestic beverage giant?? Delicious, Pepsi, Master Kong, unity, Wahaha, in addition to Pepsi, the series has its own Tea Products. Among them, Kang, president of the most abundant tea product line,Bayern Munich jerseys, market share the most front. Coca-Cola In recent years increased the input of tea series, before Nestle Icy Tea, tea leaves of this year's original series,Soccer Training Jackets, the market response is good. Wahaha tea drinks series in the country generally,AC Milan jerseys, but in their (global brand network) headquarters and other places is still very cattle. Kirin has also increased the tea product development and marketing, in the first-tier cities also established a foothold. Contrast Jinmailang, but why start attacking the tea drink market, which is precisely the number of competitors gathered in the Red Sea competition. This is bound to lead into positions Jinmailang station now stand among the bitter loss is inevitable. I can boldly judge Jinmailang tea drinks must have a lot down on the dealer's warehouse or terminal on the shelf. Competitors as long as efforts to increase check, Jinmailang tea beverage line would be ominous. Jinmailang of tea expect increased market share, increase sales leads to high marketing costs, even less willing to profit in the pathway to make concessions, while competitors in the hunt, so that new entrants cost and price advantages can not play, plus freight terminal to go slow, the channel will gradually abandon Jinmailang tea drinks. Why make such a bold I dare predict? The first is because there are warning! ?? Season is the best case the. Fifth season of the year could be Juice The new overlord drink, or drink category to become a new generation of leaders,UNAM Pumas jerseys, unfortunately, quick success, coupled with too much air in advertising investment, laying the ground terminal city did not prepare ahead of time, a waste of a lot of marketing costs. Meanwhile, Season only brand to do a very spiritual orientation of (treason? Fashion? Popular?), Category planning because of the success of previous neglect, and eventually lead neither true brand positioning (spirit + function amounts to Dual brand positioning), and the lack of long-term planning system category. Second observation is that the front line. ?? Tea beverage in the beverage industry is the high degree of involvement drinks, unlike pure water and mineral water is a low degree of involvement. Involved in consumer psychology degree is a professional term, general, as cars and major appliances are thought consumers would buy the consumer buying process of my participation (involvement degrees) will be much higher than to buy fast moving consumer goods. From the beverage industry to further divide, the more expensive drink prices, consumers tend to purchase more high involvement degree, the lower the price of the drinks, the more inclined to lower consumer buying behavior intervention degrees. We are high quality suppliers, our products such as , for oversee buyer. To know more, please visits .