2011年11月25日星期五

Hisense electric growth trend has not changed - Ego E-cigs - Mini e Health Cigarette Manufacturer

Business News Hisense electric growth trend has not changed - Ego E-cigs - Mini e Health Cigarette Manufacturer
HC HVAC & R Network Company, one quarter revenue 5.22 billion yuan, up 51%, decreased by 2%; net profit of 130 million yuan,New Zeland soccer jerseys, an increase of 58%. Earnings per share 0.23 yuan, slightly lower than expected overall. The causes include: the industry is slightly lower than early optimistic expectations; impact of industry price cuts price of foreign brands and strong upper panel prices down industry margins level; company to purchase raw materials, extensive use of bills discounted season, forming a quarter of significant financial costs growth (number of 35.65 million yuan this season, while in 2009 only 34 million yuan throughout the year). But the scale dictates, a quarter of operating profit rate (2.7%) higher than the overall level of 09 (2.5%).

Slightly lower than expected first quarter industry growth,Paris Saint-German jerseys, but do not change the overall growth trend. Q1 China's color TV in general Sell 24.7 million units, up 42.8%, of which domestic sales 11.04 million units, up by 44%. Domestic LCD TV 8.65 million units, up 99%. Although slightly lower than the beginning of the super-optimistic expectations, but the industry trend of high growth has not changed, the LCD TV CRT TV replacement peak only slightly delayed, but it will come, but will continue longer.

We expect domestic sales will increase this year, LCD more than 45%.

Products in the field of force plate unshakable. Position from the market perspective, in 2009 Hisense LCD TV market share of around 17%. In general, management of the LCD TV industry trends to grasp the most place, the integration has been in the forefront now, 6.5 million LCD modules scale industry first, also the highest yield. Involved in the earliest LED R & D and production, and obtain the support of National 863 Plan, the current in the LED backlight technology, the company has achieved 50 patents in the LED field with strong technical advantage and market influence. Hisense TV LED current market share of more than 30%, the highest in the industry first.

LED sales accounted for the company overall sales ratio has been more than 28% guarantee of high-end product revenue growth and overall gross margin.

A greater chance of export growth. Substantial growth in the quarter, the company exports more than 200%. Export sales growth this year will be an important part.

Relatively poor eco-industry, company to enhance gross profit margins depend on the product mix optimization and integration advantages and economies of scale. This quarter,Soccer Training Jackets, foreign brands cut prices to become the leader in price war, with panel prices have increased year on year, so they have a more significant decline in gross profit margin. Color TV industry for some time gross margin levels difficult to be optimistic, but the company is expected by increasing the proportion of LED and other high-end TVs,Red bulls jerseys, the company also give full play to advantages of integration, as well as play a scale and other cost control measures to respond to downward pressure on margins.

Earnings forecasts and investment recommendations. 10,11 expects annual EPS were 1.20 yuan, 1.70 yuan, a 10-year EPS20 times PE Valuation, the company 6 months target price of 24 yuan, to maintain the "Recommended" rating.

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